"We’ve had Mixpanel, but it’s is really not user-friendly and meant for account level usage insights, the way Userlens is.", said Celine Le, Head of Customer Success at AhaSlides.

“Without clear visibility into team usage, our renewal conversations often felt generic. It was hard to pinpoint what customers value the most and then have meaningful discussion around that.”

AhaSlides turned to Userlens to help find account-level behavior patterns intuitively in their growing enterprise customer base.

Impact TL;DR

• Millions of users and thousands of businesses managed with clear account-level insights, with no need for data analysts

• Renewal conversations backed by instant usage analytics and feature adoption trends

• Easily finding enterprise deal opportunties in accounts that have lots of active but free users

Better Strategy for Approaching Renewing Customers

When enterprise accounts approach expiration (typically 2 months out), the customer success team at AhaSlides needs to:

• Analyze team usage patterns

• Identify the most-used features and engagement levels

• Create relevant conversation starters that provide immediate value

Userlens helps accomplish all this very fast. Customers are then more likely to see AhaSlides as a proactive advisor who understands their usage patterns and goals. This strengthens trust and makes it easier to secure renewals on time.

"When an enterprise account is going to expire soon, I use Userlens to look at their team usage and capture insights from the charts.

Then I reach out to the team owner and show them the usage data: here's how your team is using these features. It's a good way to start the conversation, providing value instead of just asking for renewal."

— Celine said.

Finding Growth Opportunities in Existing Customers

For growth opportunities, the team leverages Userlens to:

• Identify domains with high individual user activity but no enterprise plan

• Quantify usage across company domains

• Approach decision-makers with compelling usage statistics

• Convert free users into enterprise customers

"For expansion, I look for domains with active users who aren't in teams yet. Then I reach out to the executive buyer: '150 users from your company are using AhaSlides actively, and they're using a lot of these features. Why don't we get you an enterprise package?'"

— Celine Le, Head of Customer Success

Userlens’ Impact

From the initial implementation, Userlens provided exactly what AhaSlides was looking for—a user-friendly platform that transformed complex usage data into clear, actionable insights.

The platform's intuitive design meant that customer success team members could quickly understand account health, usage patterns, and engagement levels without needing technical expertise or analyst support.

Key features that made the difference for AhaSlides:

• Intuitive insights with easy-to-understand charts and visualizations

• Custom activity tracking allowing the team to define and measure the activities most important to their business

• Account-level perspective that shows company behavior rather than just individual user actions

The implementation process was smooth and efficient, enabling AhaSlides to start leveraging insights almost immediately.

With these usage insights in hand, customer success representatives are now able to provide more personalized and valuable interactions with enterprise clients.