TrueClicks

When TrueClicks’ existing analytics platform, June.so, was scheduled to sunset within a month, they had to quickly find a new and reliable home for their data.

Userlens was up for the challenge, and migrated 12 months worth of customer usage data over one weekend.

Impact TL;DR

"Userlens gives us more confidence in every decision. We finally have an instant and clear view of how thousands of accounts are using our product"

— Wijnand, Co-Founder and CEO

• 50 000 000+ historical events migrated within a day

• 3x faster usage analytics

• 100% automated PQL qualification process

• Automatic AI health score alert daily

• Instant feature usage trend from 100 000 daily events

From Events on Trueclicks to Insights on Userlens

Before Userlens, TrueClicks had limited visibility. The team could track if a user logged in, but not whether they were actually engaging with the product’s core or advanced features.

Now, every meaningful interaction is tracked and displayed intuitively on Userlens, whether you need to see trends or details.

At a glance, Trueclicks can see how well an account has adopted its hero features and which users in that account have been most active.

Instant Visibility on Daily, Weekly, Monthly Account-Level Activity

Userlens has allowed TrueClicks to quickly see activity across different timeframes for varied types of needs. For example:

• Daily activity of new trial customers

• Weekly usage to understand retention

• Monthly patterns to monitor soon-to-renew accounts

For the customer success team, this means less guesswork and more proactive action — even with just two CSMs managing thousands of accounts.

"Now we know exactly which accounts need attention. It feels like we’ve added another CSM without hiring one."

— Stephan, Product Specialist

Identifying Product Qualified Leads (PQLs)

With a strong product-led growth (PLG) approach, TrueClicks offers a generous free trial plan. This brings in a constant influx of new users. Although this sounds good on the surface, it also requires constant evaluation to separate the high-potential customers from the noise.

Userlens solves this by automatically segmenting trial accounts into three buckets:

• High potential prospects ready for sales engagement

• Accounts to nurture with targeted communication

• Unqualified leads that might drain valuable resources

This allows TrueClicks to automate their PQL qualification process completely. On top of that, they can set up Slack alerts on Userlens for when an account leaves or joins one of these groups to make sure this doesn't go unnoticed.

"We save hours every week. We can spot high-potential trials and at-risk accounts super easily.”

— Stephan, Product Specialist

Userlens’ Impact

In the end, Userlens has given TrueClicks the visibility, speed, and automation they needed to fully harness their data.

From seamlessly migrating millions of historical events to enabling real-time tracking of feature adoption, account activity, and product-qualified leads, the platform has transformed how TrueClicks understands and engages with its users. They can now make faster and sharper decisions with confidence.

For customer success, this means scaling impact without scaling headcount. And for leadership, it means visibility into how thousands of accounts are adopting key features and where to focus resources.