Luminovo’s teams used to struggle to get a clear picture of how customers were using their platform. Usage data was scattered, updates were hard to keep up with, and health scores often felt too abstract to drive action.

This made it difficult to identify at-risk accounts early or tailor renewal conversations with meaningful insights.

Userlens stepped in with its intuitive and automated usage insights.

Impact TL;DR

• 10+ features tracked daily

• HubSpot hygiene with 100% auto-sync of usage data

• Automated AI health score for upcoming renewals

• 2 years of historical data maintained

• 80,000+ quotes tracked across thousands of customers

Understanding usage at different timeframes

Luminovo’s customers see the greatest value in the platform when creating quotes, since it streamlines and accelerates this process significantly.

For Luminovo, it's critical to understand how many quotes users have created within different time periods (such as last 2 weeks, month, or quarter). This insight helps identify usage patterns and measure how consistently customers rely on the platform over time.

Userlens makes it possible to narrow down usage analytics to a single feature, while also adjusting the time frame of activity dots that visually indicate user engagement. The greener the dot, the more events have been triggered, offering an intuitive snapshot of activity levels over time.

Usage trends as basis for AI Health Score

Once Luminovo teams developed a clear understanding of their customers’ usage trends, they collaborated with the Userlens team to craft the right AI prompt for identifying unhealthy accounts through the Userlens AI Health Score.

What makes the Health Score evaluation reliable is that Luminovo can define their own exact definitions for what counts as healthy usage or not. Userlens' AI will therefore not rely on some arbitrary benchmark but only listen to Luminovo's own context.

Even when Health Scores are automatically calculated correctly, it can still be quite a challenge to keep up with multiple different accounts and stay proactive. Userlens automates this process by sending Slack alerts when, for example, an account shows early signs of churn. This enables Luminovo’s teams to step in and take action before it’s too late.

When renewal dates approach, Luminovo’s teams can rely on the Health Scores to quickly identify which accounts are thriving and which may need extra attention. By combining this score with usage insights, they can proactively reach out to customers with tailored conversations that highlight value, address potential risks, and ultimately increase the likelihood of a successful renewal.

"Userlens' approach to a health score with AI was certainly unique. An innovative way to use product usage as context to predict at-risk accounts."

— Fabi, CSM

Customers' usage data auto-mapped into HubSpot

Every day, Userlens calculates the key usage of tens of thousands of Luminovo's customers and maps it into HubSpot's fields.

• User-level activity → User record in HubSpot

• Company-level activity → Company record in HubSpot

This means Luminovo's Hubspot gets perfect hygiene from Userlens' product usage data.

"Userlens has fully integrated with our HubSpot. Many of our workflows are triggered based on the usage data that comes from Userlens."

— Max, RevOps Lead

Userlens' Impact

Luminovo's RevOps and Customer Success are now much more equipped to be proactive with their accounts and have more context for how their features are used. Userlens' automation saves them hours every week.

Even with years of historical data and a habit of using HubSpot, Userlens was able to cleanly gather all data and integrate with HubSpot.

Proactive alerts, clean data, stronger renewals — that’s the Userlens effect.